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Internal Communication - A Key to Employee Commitment Sept 2018
A manager's main job is to share information with his or her department members in addition to participating in communication externally to customers and others.
Just like other planning processes that companies use, an internal communication plan should be part of a company's overall stategic plan structure, and should be monitored and evaluated accordingly. A good internal communication stategy guided by an overall strategic plan creates a cohesive organizational structure and improves a company's efficiency and effectiveness.
So, how do you design an internal communication process that is part of your overall management planning? There are three main things to do:
1. Take a close look at your organization
- What is your company's mission? Values? Culture? Goals you hope to achieve?
- Who are the people in your organization? How is it structured?
- How do you communicate now? Is it working? What are your needs?
2. Develop a strategy for each goal
- Define your objectives: what is your key message with each communication tool you will be using?
- What tools will you use? Staff meetings, individual meetings, recognition programs, social events, print, staff handbooks and libraries, technologies?
- When will you use them? Develop a schedule and put them on your calendar.
3. Monitor and Evaluate
- Design your plan to be a working tool on your desk to be referred to often: make sure the strategy is being implented and on-time as planned.
- Maintain the communication tools and adapt and update them as needed.
- Evaluate if the tools are helping achieve the goal through general observations, conversations, staff surveys, discussion groups.
4. A final review should be completed at the end of the schedule and revised if determined to be required
Internal communication in all its forms lays the foundation for the organization's culture. When everyone understands the values, work policies and procedures, and is focused on the same goals that are communicated clearly and transparently, then the company personnel are able to work with great effectiveness together.
Ref: Jessica Hume, Internal Communication Toolkit, CIVICUS pp.1-16.
Ryson Walden, Marketing Co-ordinator, red e app, November 26, 2014, up-dated June 3, 2016.